Google’s Nexus One

The next generation computation devices are lurking around in TED as sixth sense devices and labs are experimenting contact lens devices to present the most relevant information in real-time with out manually seeking. The devices will search for relevancy and the present the information to the user. It is very similar to Terminator movie (please watch video carefully at 2.13)  where the aliens receive the most relevant information for the given circumstance. The future devices will make the information readily available based on our circumstance, situation, and mood.  Well, it is not science fiction any more and it will soon become a  reality.

For those future devices, which are currently in experimental labs, the key component is an information gateway. Information gateway will seek  relevant information for each user based on location, mood, and circumstance.  The information gateway are nothing but the next generation smart phones. These information gateway will replace personal usage of PCs and laptops.

Google strategy team stuck a good balance to compete in the current market with Apple iPhone, RIM’s blackberry and laid basic foundation for information gateway market.  Google launched Nexus one as their phone product today to consumer using Android operating system. Nexus one provides easy integration for all social networking tools and techniques. There are more detail comparison done between Nexus one and iPhone and this article focus is to study Google’s strategy and it’s alignment for future technology evolution.

Google’s strategy to provide options to consumer to select the service providers  invites more customer base. However, I’m not excited about its  pricing strategy. The device cost around $520 per unit. The pricing strategy will not let current iPhone users to migrate to Nexus one and also blackberry users will not quickly migrate to Nexus one since it does not focus more on running business application (like VIN locator, inventory management and etc).

Nexus one is an another great thing for Google but the unit price needs to come down..

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